Comparing Media
Feb. 19, 2018, it's the second Presidents Day since President Donald Trump had taken office, but the media isn't interested in celebrating.
The focus of the story of the day was the indictment of the Trump Campaign.
Russian involvement stories covered this issue of the New York Times newspaper today.
After the nonstop investigation and media coverage of the Russian involvement, Trump fired back on Twitter last weekend.
The New York Times newspapers covered the Russian meddling stories beginning on the cover page taking five columns, and then another two and a half pages of the newspaper with eight articles on A10, A11 and A12.
The stories took 29 columns of the newspaper in total.
Each page related to the president included the header "The 45th President" bolded following the titles "The Team and The Investigation".
"Trump's Delight Over Indictment Hardes to Fury" was an article that went in-depth about the involvement.
Many of the members of Trump's Campaign has already admitted to having contacted the Russians in the past.
Trump called those who admitted "unwitting" actors who have no relation to his campaign.
Another article titled "How Russians Exploited Web to Tangle the Vote" explores the tactics Russians used to start movements against Hilary Clinton during 2016.
The Russians pretended to live in America to be a catalyst for social protests using social media.
The articles pointed to one—thing, the Trump Campaign had ties with Russian meddling and the Trump Campaign is trying to cover the truth.
The New York Times' online newspaper did not hold back on condemning the president either.
The website was covered by stories of the Russian involvement on Trump and the U.S government.
There was not a single article supported Trump and his campaign.
The "Fact-check" section titled "Trump Falsely Claims, 'I Never Said Russia Did Not Meddle'" did not hesitate to bash on Trump.
It shows series of Trump's tweets saying Russia did not meddle back in 2016.
The articles explicitly state the indictment against the Trump Campaign does not change the outcome of the result of the 2016 Presidential Campaign but the stories certainly suggest that it did.
The NPR podcast titled "Trump Suggests FBI Missed Signs of Fla. Shooting Because Of Russia Probe" lasting three minutes and 49 seconds was the least biased of the three media.
Trump tweeted on Feb. 17,"Very sad that the FBI missed all of the many signals sent out by the Florida school shooter.
This is not acceptable.
They are spending too much time trying to prove Russian collusion with the Trump campaign - there is no collusion.
Get back to the basics and make us all proud!"
The podcasters read the tweet and explored whether Trump was right or not.
The podcasters provided the audience with series of quotes to reveal the audience the whole story.
The podcast was not opinionated but the language they did use to describe Trump's tweets demeaned Trump.
The coverage between The New York Times newspapers and the online news were nearly identical.
The difference came down to the layout.
Out of the six articles in the newspaper, four were about Trump.
In the online newspaper, three out of the four articles were about Trump.
On each of the article in the online newspaper, The New York Times added photographs. The newspaper included four photos out of the six articles published.
The radio focused on one specific story which was Tweeter posts of Trump.
All three mediums informed the audience with all of the information available to them.
There were no opinions, just facts.
Yet all the information and the language used to analyze each article persuaded the audience to believe the Trump campaign is a dishonest organization.
Thursday, February 22, 2018
Friday, February 16, 2018
Evaluating the personality profile
Yes, the lead drew my interest to the story. Middle Eastern man dancing on stage, wearing provocative clothes is not something most of people read all the time. The lead made me wonder why this certain person is wearing the certain clothes.
“They’re always trying to figure me out,” is my favorite quote because as I read the feature, I was trying to figure him out and put him in a certain psychographic. But I couldn't because his profile does not match any profile that I have known before. Mustaq is a Muslim sociology professor who is a gay man passionate about wearing leather. Mustaq summed up how people react to him in one sentence.
The angle of this feature is Mustaq's upbringing by his grandparents and how that lead to Mustaq's attitude about his life. The story describes Mustaq's accomplishments as a student in the past and now as a leatherman and a sociology professor. The feature describes the pieces of Mustaq's life and how it all plays in Mustaq's life.
"Mushtaq flexed his biceps and shimmied his hips. A man shoved a few dollar bills at him, and Mushtaq’s sultry visage melted into a sincere, delighted smile. He giggled as he knelt down to chat with the man." To me this is the best description because the sentence tells me what Mustaq does on the stage and how his personality is by describing the reaction he had when being awarded with money.
Six people.
Personality profile comparison
Which lead does a better job of drawing the reader into the story?
The first one because the lead leaves the readers wondering why she would just want a bookshelf. To most people bookshelf does not mean much but for Codi, it means something significant and the readers would continue to read to find out why.
What is the angle/focus of each story?
The focus of Codi Mills' story is how she naturally liked reading books at a young age and how that ties to her passion in photography.
The focus for Nick Esposito's story is the difference in what his passion is compare to what he seems to be passionate about. Nick comes from a baseball family and have involvement in the baseball community but his passion is in Classic Rock
Which story did you like better and why?
I liked Esposito's story better because it describes the depth of his passion for Classic Rock. The lead sentence for Mill's drew my attention more but the content of Esposito's story was fruitful about his passion while Mill's passion of photography seemed to be briefly summarized.
Limiting leads to the essentials
When: Last night, 8:43 p.m.
Where: Parking lot of the Son-of-the-Sheik restaurant, 378 Watershed Pkwy
What: Two men, one described as wearing a green beret and other dressed in a red suit.
Who: Lamont T. Cranford, 57.
Why/How: Cranford refused to hand over his walled and tried to fight the two suspects off.
Last night at 8:43 p.m. Security Life Insurance Company salesman was stabbed by two man in the parking lot of Son-of-the-Sheik restaurant after refusing to hand over. his wallet.
Lead Writing
Lead #1: Earthquake
Today, U.S. Geological Survey reported at 8:33 a.m. earthquake with a magnitude of 2.2 hit Santa Clara County, no injuries or damage were reported.
Lead #2: Highway closed
Yesterday, Highway 9 was closed from 7:30 a.m. to 4p.m. due to trees fallen across the highway overnight.
Spartan Daily
A freshman student at SJSU Blasted, were found with two sticks of dynamite yesterday afternoon during a campus-wide dorm room inspection.
Today, U.S. Geological Survey reported at 8:33 a.m. earthquake with a magnitude of 2.2 hit Santa Clara County, no injuries or damage were reported.
Lead #2: Highway closed
Yesterday, Highway 9 was closed from 7:30 a.m. to 4p.m. due to trees fallen across the highway overnight.
Spartan Daily
A freshman student at SJSU Blasted, were found with two sticks of dynamite yesterday afternoon during a campus-wide dorm room inspection.
Coconut News
This morning Miami Beach Mayor Lange proclaimed "Coconut Day" and was hit by a coconut falling from a palm tree as he walked to his office from Gyro's after parking his car next to City Hall as he bought a copy of the Miami Herald and had breakfast at Gyro's Diner down the street.
Wednesday, February 14, 2018
Vocabulary Enrichment #2
Word #1:
1. Liturgy (noun)2. Koller, John M. Asian philosophies 5th ed.
3. "Most of the Vedic verses are addressed to gods and goddesses and have a central liturgical function."4. Definitions
A. a form of public worship; ritual.
B. a collection of formularies for public worship.
C. a particular arrangement of service.
D. a particular form or type of the Eucharistic service.
5. Example: The liturgy of the Vedic philosophy was worshiping different types of elements in nature.
Word #2
1. Disseminate (verb)
2. ADWEEK http://www.adweek.com/brand-marketing/mcdonalds-absurdly-lavish-bling-mac-ring-could-be-yours-if-you-love-it-enough/
3. "Big Mac Hero it sounds like a menu item, right? - was developed with Reddit and Snapchat, and McDonald's is using those platforms to promote and disseminate the game.
4. Definitions
a. to skatter or spread widely, as though sowing seed;
b. promulgate extensively
c. broadcast
5. Example: My mother used to disseminate the butter on the bread before I got too old.
Word #3
1. Primordial (adjective)
2. Koller, John M. Asian philosophies 5th ed.
3."The second verse suggests that prior to existence and nonexistence, before there was night or day, before there was either death or immortality, there was a primordial oneness;"
4. Definitions
a. a first created or developed
b. existing in or persisting from the beginning
c. fundamental, primary
5. Example: The current iPhone X is far advanced than the primordial iPhone.
Word #4
1.Hymn (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "The Hymn to the Cosmic Person is one of the clearest expressions of the importance of ritual in Vedic life."
4. Definitions
a. a song or ode in praise or honor of God, a deity, a nation
b. something resembling this, as a speech, essay, or book in praise of someone or something
5. Example: The Japanese plays the taiko as their hymn for their Gods.
Word #5
1. Omniscience (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "For the next twelve years he lived a severely austere life, until, at age forty-three, he achieved omniscience and came to be recognized as a Conqueror and Ford-maker."
4. Definitions
a. having infinite awareness, understanding, and insight
b. possessed of universal or complete knowledge
5. Example: Some professors seem to have omniscience on the subject.
Word #6
1. Reed (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "Frightened of death and hoping to prolong his life, even if for only another moment he, leaped into the dar hole, grasping a clump of reeds growing from its wall to support itself."
4. Definitions
a. any of various tall grasses with slender often prominently jointed stems that grow especially in wet areas
b. a stem of a reed
c. a person or thing too weak to rely on: one easily swayed or overcome
e. a growth or mass of reds
5. Example: The reeds frustrate the owner of the house as it grows among their flowers.
Word #7
1. Bliss (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "The essence of the soul is life and its chief characteristics are perception, knowledge, bliss, and energy."
4. Definitions
a. complete happiness
b. enjoying eternal bliss in heaven
c. paradise, heaven
5. Example: The search for bliss is a quest that seems impossible.
Word #8
1. Luminosity (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "Real knowledge is obtain not from the sense or the mind, but from the soul's inherent luminosity."
4. Definitions
a. the quality or state offing luminous
b. something luminous
c. the relative quantity of light
d. relative brightness of something
5. Example: No matter how much we clean the lightbulb the luminosity didn't change.
Word #9
1. Paramour
2. ADWEEK http://www.adweek.com/brand-marketing/move-over-heart-shaped-boxes-of-chocolate-sweethearts-are-now-the-most-popular-valentines-candy/
3. "According to one recent statistic, 36 million heart-shaped boxes of chocolate find their way into our paramours' hands each year."
4. Definitions
a. lover, specifically an illicit or secret lover
5. Example: Bill Clinton's paramour did not stay a paramour for a long time.
Word #10
1. idiosyncratic (adjective)
2.ADWEEK http://www.adweek.com/creativity/this-ad-guy-found-the-most-literal-way-to-think-outside-the-box/
3."Now, he’s taken pages from his notebooks, in which he developed many of his idiosyncratic ideas, and through the magic of papier-mâché, built an unusual art installation."
4. Definitions
a. pertaining to the nature of idiosyncrasy or something peculiar to an individual
b. a characteristic, habit, mannerism, or the like, thats peculiar to an individual
c. the physical constitution peculiar (strange, odd, uncommon, distinctive in nature) to an individual
5. President Trump's idiosyncratic style in leading our country could get us in some trouble.
1. Liturgy (noun)2. Koller, John M. Asian philosophies 5th ed.
3. "Most of the Vedic verses are addressed to gods and goddesses and have a central liturgical function."4. Definitions
A. a form of public worship; ritual.
B. a collection of formularies for public worship.
C. a particular arrangement of service.
D. a particular form or type of the Eucharistic service.
5. Example: The liturgy of the Vedic philosophy was worshiping different types of elements in nature.
Word #2
1. Disseminate (verb)
2. ADWEEK http://www.adweek.com/brand-marketing/mcdonalds-absurdly-lavish-bling-mac-ring-could-be-yours-if-you-love-it-enough/
3. "Big Mac Hero it sounds like a menu item, right? - was developed with Reddit and Snapchat, and McDonald's is using those platforms to promote and disseminate the game.
4. Definitions
a. to skatter or spread widely, as though sowing seed;
b. promulgate extensively
c. broadcast
5. Example: My mother used to disseminate the butter on the bread before I got too old.
Word #3
1. Primordial (adjective)
2. Koller, John M. Asian philosophies 5th ed.
3."The second verse suggests that prior to existence and nonexistence, before there was night or day, before there was either death or immortality, there was a primordial oneness;"
4. Definitions
a. a first created or developed
b. existing in or persisting from the beginning
c. fundamental, primary
5. Example: The current iPhone X is far advanced than the primordial iPhone.
Word #4
1.Hymn (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "The Hymn to the Cosmic Person is one of the clearest expressions of the importance of ritual in Vedic life."
4. Definitions
a. a song or ode in praise or honor of God, a deity, a nation
b. something resembling this, as a speech, essay, or book in praise of someone or something
5. Example: The Japanese plays the taiko as their hymn for their Gods.
Word #5
1. Omniscience (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "For the next twelve years he lived a severely austere life, until, at age forty-three, he achieved omniscience and came to be recognized as a Conqueror and Ford-maker."
4. Definitions
a. having infinite awareness, understanding, and insight
b. possessed of universal or complete knowledge
5. Example: Some professors seem to have omniscience on the subject.
Word #6
1. Reed (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "Frightened of death and hoping to prolong his life, even if for only another moment he, leaped into the dar hole, grasping a clump of reeds growing from its wall to support itself."
4. Definitions
a. any of various tall grasses with slender often prominently jointed stems that grow especially in wet areas
b. a stem of a reed
c. a person or thing too weak to rely on: one easily swayed or overcome
e. a growth or mass of reds
5. Example: The reeds frustrate the owner of the house as it grows among their flowers.
Word #7
1. Bliss (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "The essence of the soul is life and its chief characteristics are perception, knowledge, bliss, and energy."
4. Definitions
a. complete happiness
b. enjoying eternal bliss in heaven
c. paradise, heaven
5. Example: The search for bliss is a quest that seems impossible.
Word #8
1. Luminosity (noun)
2. Koller, John M. Asian philosophies 5th ed.
3. "Real knowledge is obtain not from the sense or the mind, but from the soul's inherent luminosity."
4. Definitions
a. the quality or state offing luminous
b. something luminous
c. the relative quantity of light
d. relative brightness of something
5. Example: No matter how much we clean the lightbulb the luminosity didn't change.
Word #9
1. Paramour
2. ADWEEK http://www.adweek.com/brand-marketing/move-over-heart-shaped-boxes-of-chocolate-sweethearts-are-now-the-most-popular-valentines-candy/
3. "According to one recent statistic, 36 million heart-shaped boxes of chocolate find their way into our paramours' hands each year."
4. Definitions
a. lover, specifically an illicit or secret lover
5. Example: Bill Clinton's paramour did not stay a paramour for a long time.
Word #10
1. idiosyncratic (adjective)
2.ADWEEK http://www.adweek.com/creativity/this-ad-guy-found-the-most-literal-way-to-think-outside-the-box/
3."Now, he’s taken pages from his notebooks, in which he developed many of his idiosyncratic ideas, and through the magic of papier-mâché, built an unusual art installation."
4. Definitions
a. pertaining to the nature of idiosyncrasy or something peculiar to an individual
b. a characteristic, habit, mannerism, or the like, thats peculiar to an individual
c. the physical constitution peculiar (strange, odd, uncommon, distinctive in nature) to an individual
5. President Trump's idiosyncratic style in leading our country could get us in some trouble.
Blog #4 Mystery Character
He is one of a kind.
He may be the best ever.
In the ring he seems to be untouchable.
The footwork and the head movement combined with lightening fast hands.
To him the ring is a dance floor.
His opponents can barely touch him on the course of 12 rounds.
The punches seem to be hitting him but the replays tell otherwise.
The punches that seemed to land didn't just by inches.
He sees the punches half the speed.
His punches are spears that don't miss.
As the rounds go on it becomes clear that he is the victor every time.
His hands are down as smiles at his opponents as he dances around the ring.
After the fight he shakes his opponent's hand with a smile.
A smile of a man who had just made millions of dollars with just 36 minutes of fighting.
He claims he is humble yet his lavish parties say otherwise.
A father who often parties in trip clubs.
Luxury cars fills his garage.
Designer shoes only worn once.
But why not he asks.
All his life he dedicated to the sport of boxing.
A man who risks his life in the ring to pay the bills.
The outlandish style may turn off many audience but no one can deny his accomplishments and incredible talent.
Fighting record of 50-0.
As he claims himself he may be the best ever.
Floyd Mayweather
He may be the best ever.
In the ring he seems to be untouchable.
The footwork and the head movement combined with lightening fast hands.
To him the ring is a dance floor.
His opponents can barely touch him on the course of 12 rounds.
The punches seem to be hitting him but the replays tell otherwise.
The punches that seemed to land didn't just by inches.
He sees the punches half the speed.
His punches are spears that don't miss.
As the rounds go on it becomes clear that he is the victor every time.
His hands are down as smiles at his opponents as he dances around the ring.
After the fight he shakes his opponent's hand with a smile.
A smile of a man who had just made millions of dollars with just 36 minutes of fighting.
He claims he is humble yet his lavish parties say otherwise.
A father who often parties in trip clubs.
Luxury cars fills his garage.
Designer shoes only worn once.
But why not he asks.
All his life he dedicated to the sport of boxing.
A man who risks his life in the ring to pay the bills.
The outlandish style may turn off many audience but no one can deny his accomplishments and incredible talent.
Fighting record of 50-0.
As he claims himself he may be the best ever.
Floyd Mayweather
Friday, February 9, 2018
Rewrite AP Sentences
1. It's not OK to wear T-shirts at practice, coach Carter said.
2. General Myers met 10 times with former Vice President Gore.
3. He drove east from Seattle, Washington to Boise, Idaho.
4. The FBI office has moved to 1250 Third Ave.
5. In the '90s she received mostly A's in school despite being a rock'n'roll groupie.
6. Aaron C. Reskew Jr. is the candidate that will be elected mayor.
7. Seventeen clerks worked from 7-10 a.m. and were paid just five dollars an hour.
8. Over 16,000 attended game 1 of the World Series to see the Tiger's 5-2 victory.
9. Nearly 50 percent of adults say they're concerned about developing Alzheimers disease.
10. The 19-year-old girl was born September 20.
Thursday, February 8, 2018
Vocabulary Enrichment #1
Myriad (noun): 1. 10 thousand
2. a great number
Example: Mike Tyson made myriad of disrespectful comments about his opponents before the fights.
Example: Mike Tyson made myriad of disrespectful comments about his opponents before the fights.
Innocuous (adjective): 1. producing no injury: harmless
2. not likely to give offense or to arouse strong feelings or hostility:
Example: President Trump does not believe his comments on certain countries and women are innocuous.
Feign (verb): 1. to give a false appearance of: include as a false impression
2. to assert as if true: pretend
3. invent, imagine
4. disguise, conceal
Example: President Trump feign to have great knowledge about politics.
Temerity (noun):1. Unreasonable or foolhardy contempt of danger or opposition
2. Rashness, recklessness
Example: Connor McGregor's temerity caused him to be stoppage on the 10th round against Floyd Mayweather.
2. Rashness, recklessness
Example: Connor McGregor's temerity caused him to be stoppage on the 10th round against Floyd Mayweather.
Affront (verb): 1. to insult especially to the face by behavior or language
2. to cause offense to
3. to face in defiance: confront
4. to appear directly before
Example: Larry Nassar claims he did not mean to affront the victims but rest of the nation saw it differently.
Acquiesce (verb): 1. to accept, comply, or submit tactically or passively - often used with in or to
2. to cause offense to
3. to face in defiance: confront
4. to appear directly before
Example: Larry Nassar claims he did not mean to affront the victims but rest of the nation saw it differently.
Acquiesce (verb): 1. to accept, comply, or submit tactically or passively - often used with in or to
Example: It's easier to acquiesce your final grade than to fight it against the professor at the end of the semester.
Interim (noun): an intervening time
Example: The interim coach of San Jose Earthquakes were fired just a month later after losing three consecutive matches, conceding more than four goals per game.
Trepidation (noun): 1. a nervous or fearful feeling of uncertain agitation
2. a tremulous motion
Example: He had trepidation about global warming.
2. a tremulous motion
Example: He had trepidation about global warming.
Alleviate (verb): 1. to make (something, such as suffering) more bearable
2. to partially remove or correct (something undesirable)
Example: The father alleviated himself from his pain by screaming.
2. to partially remove or correct (something undesirable)
Example: The father alleviated himself from his pain by screaming.
Stagnant (adjective): 1. not flowing in a current or stream
2. not advancing or developing
Example: Stagnant water tracks mosquitoes.
2. not advancing or developing
Example: Stagnant water tracks mosquitoes.
Elicit (verb): 1. to call forth or draw out (something, such as information or a response)
2. to draw forth or bring out (something latent or potential)
Example: My punch did not elicit my opponents' movement.
2. to draw forth or bring out (something latent or potential)
Example: My punch did not elicit my opponents' movement.
Exacerbate (verb): to make more violent, bitter, or severe
Example: He exacerbated the situation by leaking information.
Example: He exacerbated the situation by leaking information.
Tumultuous (adjective): 1. marked by tumult: loud, excited, and emotional
2. tending or disposed to cause or incite a tumult
3. marked by violent or overwhelming turbulence or upheaval
Example: Her tumultuous mood had to do with her acceptance to a graduate school.
2. tending or disposed to cause or incite a tumult
3. marked by violent or overwhelming turbulence or upheaval
Example: Her tumultuous mood had to do with her acceptance to a graduate school.
Bolster (verb): support or strengthen up
Example: My partner bolsters me when I am down.
Example: My partner bolsters me when I am down.
Cajole (verb): 1. to persuade with flattery or gentle urging especially in the face of reluctance
2. to obtain from someone by gentle persuasion
3. to deceive with soothing words or false promise
example: He was able to cajole a laptop form his father
2. to obtain from someone by gentle persuasion
3. to deceive with soothing words or false promise
example: He was able to cajole a laptop form his father
Clandestine (adjective): marked by, held in, or conducted with secrecy
example: The husband bought the tv with clandestine manner so his wife wouldn't know.
example: The husband bought the tv with clandestine manner so his wife wouldn't know.
Ameliorate (verb): to make better or more tolerable
example: The husband ameliorated his wife's anger by buying her jewelry/
example: The husband ameliorated his wife's anger by buying her jewelry/
Cessation (noun): a temporary or final ceasing (as of action): stop
example: The cessation of traffic 280 delayed the driving time.
example: The cessation of traffic 280 delayed the driving time.
Proliferation (verb): 1. to grow by rapid production of new parts, cells, buds, or offspring
2. to increase in numbers as if by proliferating: multiply
example: After the skin surgery, the fish skin used on his arm proliferated the skin regeneration.
2. to increase in numbers as if by proliferating: multiply
example: After the skin surgery, the fish skin used on his arm proliferated the skin regeneration.
Fervent (adjective): 1. very hot: glowing
2. exhibiting or marked by great intensity of feeling
example: The man who touched the fervent hot was burned.
2. exhibiting or marked by great intensity of feeling
example: The man who touched the fervent hot was burned.
Ubiquitous (adjective): existing or being everywhere at the same time
example: Apple products are ubiquitous in a classroom
example: Apple products are ubiquitous in a classroom
Sweltering (adjective): oppressively hot
example: The sweltering heat of Arizona is not liked by many people.
example: The sweltering heat of Arizona is not liked by many people.
Extraneous (adjective): 1. existing on or coming from the outside
2. not forming an essential or vital part
3. having no relevance
4. being a number obtained in solving an equation that is not a solution of the equation.
example: The extraneous explanation on the essay caused the writer to get a C
Recalcitrant (adjective): 1. obstinately defiant of authority or restraint
2. difficult to manage or operate, not responsive to treatment
3. resistant
example: The recalcitrant Californians often makes negative remarks about the president.
2. difficult to manage or operate, not responsive to treatment
3. resistant
example: The recalcitrant Californians often makes negative remarks about the president.
Schadenfreude (noun): enjoyment obtained from the troubles of others
example: The heartbroken man got schadenfreude from his ex-girlfriend being fired at her job.
example: The heartbroken man got schadenfreude from his ex-girlfriend being fired at her job.
Malleable (adjective): 1. capable of being extended or shaped by beating with a hammer or by the pressure of rollers.
2. capable of being altered or controlled by outside forces or influences
3. having a capacity for adaptive change
example: The best athletes in the world need to be malleable to any situation.
2. capable of being altered or controlled by outside forces or influences
3. having a capacity for adaptive change
example: The best athletes in the world need to be malleable to any situation.
Augment (verb): 1. to make greater, more numerous, larger, or more intense
Example: The augmentation of technology will continue as time goes on.
Example: The augmentation of technology will continue as time goes on.
Debauchery (noun): 1. extreme indulgence in bodily pleasures and especially sexual pleasures: behavior involving sex, drugs, alcohol etc. that is often considered immoral
2. seduction from virtue or duty
example: His debauchery affected his work life and lead to him being fired.
2. seduction from virtue or duty
example: His debauchery affected his work life and lead to him being fired.
Decadence (noun): moral or cultural decline as characterized by excessive indulgence in pleasure or luxury
example: Her decadence began to affect her family members.
example: Her decadence began to affect her family members.
Presumptive (adjective): nature of a presumption: presumed in the absence of further information
example: Men are often presumptive about women being presumptive.
example: Men are often presumptive about women being presumptive.
Wednesday, February 7, 2018
My Favorite Writing
Think small.
When everyone is thinking big Volkswagen thought small.
"Our little car isn't so much of a novelty anymore.
A couple of dozen college kids don't try to squeeze inside it.
Nobody even stares at our shape.
In fact, some people who drive our little fivver don't even think 32 miles to the gallon is going any great guns.
That's because once you get used to some of our economies, you don't even think about them any more."
During the 1950s to1960s in America, Germany was unpopular and so were German cars.
Americans were into stylish cars.
Julian Koenig was given an assignment to turn German made brand, Volkswagen popular in America.
Writer Koenig and his agency turned a brand unwanted to a brand wanted.
The headline "Think Small" is word play done right because people are told to think big.
Koenig used what the reader already know and challenged a conventional idea to engage the audience.
Koenig described the lack of aesthetic appeal and the size in the beginning of the copy, then turns it around as the positive attribute of the car.
The audience reads the first eight sentences of the copy waiting for the positive of the car.
Then they get to the last six sentences and then the audience now understand the first eight sentences were actually the positive attributes.
Koenig took an honest and simple approach which lead to a 10 year campaign with Volkswagen.
Koenig's amazing copy inspires me to be a copywriter that could change audiences view.
Volkswagen. (1951) Think Small
When everyone is thinking big Volkswagen thought small.
"Our little car isn't so much of a novelty anymore.
A couple of dozen college kids don't try to squeeze inside it.
Nobody even stares at our shape.
In fact, some people who drive our little fivver don't even think 32 miles to the gallon is going any great guns.
That's because once you get used to some of our economies, you don't even think about them any more."
During the 1950s to1960s in America, Germany was unpopular and so were German cars.
Americans were into stylish cars.
Julian Koenig was given an assignment to turn German made brand, Volkswagen popular in America.
Writer Koenig and his agency turned a brand unwanted to a brand wanted.
The headline "Think Small" is word play done right because people are told to think big.
Koenig used what the reader already know and challenged a conventional idea to engage the audience.
Koenig described the lack of aesthetic appeal and the size in the beginning of the copy, then turns it around as the positive attribute of the car.
The audience reads the first eight sentences of the copy waiting for the positive of the car.
Then they get to the last six sentences and then the audience now understand the first eight sentences were actually the positive attributes.
Koenig took an honest and simple approach which lead to a 10 year campaign with Volkswagen.
Koenig's amazing copy inspires me to be a copywriter that could change audiences view.
Volkswagen. (1951) Think Small
Friday, February 2, 2018
All About Me Revision
Ruthless in the ring, I stalk my prey, waiting for the kill.
Bloody nose and cloudy vision, I weave under the left hook.
Right to the body then right uppercut to the chin, lights our for my opponent.
In the ring I have one goal, to punch the soul out of my opponent's body and stop him.
No matter how man times I've been hit, no matter how badly it hurts, I do everything to win.
I learned determination the hard way.
I spent two years in Taiwan, nine years in Japan and 10 years in America.
My English was broken from middle school to high school.
People made fun of me.
I was a C- average student in middle school.
As a C average student in high school I learned how to fail.
It's easy to fail but hard to grow from it.
At Lynbrook High School, where a B average was same as a failure and I was seen as a student without hope.
I was at the bottom.
Being at the bottom the only way I could go was up.
No matter how dark the bottom was, I was able to see the light at the top.
Entering senior year in high school, I told myself I'm going to be a B student and I'm going to put 150 percent into everything.
I began to put more effort in and did more than the person next to me.
If the person next to me spent two hours to study then I put in four hours.
Slowly but surely I began to climb.
As I took each step, I gave myself a pat on the back and reminded myself that it is a process.
Each success I gained, I celebrated by challenging myself more.
Now I'm a specialist at Apple, Spartan Daily advertising staff and an instructor of Dreamland Boxing Club.
It's just the beginning of the process.
Bloody nose and cloudy vision, I weave under the left hook.
Right to the body then right uppercut to the chin, lights our for my opponent.
In the ring I have one goal, to punch the soul out of my opponent's body and stop him.
No matter how man times I've been hit, no matter how badly it hurts, I do everything to win.
I learned determination the hard way.
I spent two years in Taiwan, nine years in Japan and 10 years in America.
My English was broken from middle school to high school.
People made fun of me.
I was a C- average student in middle school.
As a C average student in high school I learned how to fail.
It's easy to fail but hard to grow from it.
At Lynbrook High School, where a B average was same as a failure and I was seen as a student without hope.
I was at the bottom.
Being at the bottom the only way I could go was up.
No matter how dark the bottom was, I was able to see the light at the top.
Entering senior year in high school, I told myself I'm going to be a B student and I'm going to put 150 percent into everything.
I began to put more effort in and did more than the person next to me.
If the person next to me spent two hours to study then I put in four hours.
Slowly but surely I began to climb.
As I took each step, I gave myself a pat on the back and reminded myself that it is a process.
Each success I gained, I celebrated by challenging myself more.
Now I'm a specialist at Apple, Spartan Daily advertising staff and an instructor of Dreamland Boxing Club.
It's just the beginning of the process.
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