Friday, April 27, 2018

Favorite/least favorite class

Copywriting taught by John Delacruz was a class that I enjoyed getting criticism.

Each day we would go in and work on a copy assignment that has been assigned to us.

Throughout the semester, we worked on three to five copies and to turn them in at the end of the semester.

The reason why this class was my favorite was that of the constructive criticism professor Delacruz would tell me on my assignment every single time that I saw him in class.

It was great for me because I got to learn how to write copies and to accept criticism so that I can improve on my work.

Some comments he made were "That does not make sense" and "What is that? Start all over again."

Despite the countless criticisms professor Delacruz had on every single one of his students, he was a fair grader.

If he has seen that you have actually listened to the advice and did your best, he would grade what you deserved.

Professor Delacruz was honest with his students.

If he thought your work is garbage, he will tell you that it is garbage.

I enjoyed this class because I do not need someone telling me that I am doing good all the time because that does not help my development.

An Art History that I took in my second year taught by Elizabeth Consavari was the worst class I have ever been in.

When someone addressed her as a professor, she would say, "Please refer me as Dr. Consavari."

Consavari's monotone voice and her bland lectures can put anyone who drank a five-hour energy drink to sleep.

She darkened the room to show her power points to make it even harder for students to stay awake.

Powerpoint slides with words that filled the entire slide were shown for an hour and 15 minutes straight.

The only thing I learned in that class was how to sleep without looking like I was sleeping.








SJSU Commencement Feature Story

The 2018 Commence Ceremony speaker of SJSU will be Barack Obama.

Former President Barack Obama decided to come to SJSU after learning the school as one of the most diverse schools in the nation.

Obama's decision to come to SJSU is to talk about one of the most important characteristics he believes that all people should have.

Obama said, "I believe in one universal trait that one must have in order to succeed. It is to have humility."

Obama was born in Hawaii and worked his way to become a lawyer then a politician in 1996.

The former President Barack Obama was in office from 2009 to 2017.

Obama is known in our recent times as a first African American president who is a great leader of our country who is a strong advocate for social change and equality.

"It was not that hard to get Obama to our ceremony. When I made the phone call, I was nervous that he would not answer but he did" said President Papazian.

Mary Papazian has been the president of SJSU since July 2016.

Papazian values our school's diversity and the support the people show on our campus.

Papazian said, "When Obama agreed to speak at our ceremony I was delighted. I asked him what he will be talking about and he said 'humility.'"

It is the first time a former president of the U.S. will come to our campus to do a commencement speech.

Bill Smith, a student working at the Event Center learned the speaker at the Commencement Ceremony could not hide his excitement.

"I cannot wait to see Barack Obama at our school. Anything he says will have a deep effect on our lives. The graduating students in May, including myself, is extremely fortunate to have someone like him to talk to us as we take the next step of our lives." said Smith.

The guest ticket for the ceremony will be online, be sure to get your ticket as soon as possible.

The guest ticket for this year's Commencement Ceremony is expected to fill quickly.

The Commence Ceremony will take place in the Event Center on campus on Wednesday, May 23 at 5 p.m.





Friday, April 20, 2018

Dream Job

My dream job is to become a creative director.

Creative directors dictate the copy and layout directions.

I believe from what I read and from what I heard, the most important attribute of a creative director is persistence, creativity and flexibility.

Creative directors need to understand their audience.

One of my strength is listening.

As a Taiwanese citizen who migrated from Japan to the U.S., I learned to listen to others carefully.

Because I listen to others carefully, I start to hear and see what is common in a group.

Then I start thinking of a tagline that relates to a group that catches attention.

I believe my understanding of psychographics and persistence will guide me to a role of a creative director.

In my copywriting class at San Jose State University, the class average was a B.

Getting a B in the class was not hard but getting an A was.

I was one of the few students in the class who got an A.

In the copywriting class, I learned to be persistent and flexible.

Constantly writing and rewriting.

Finishing a copy and rewriting the copy from scratch again because the professor did not like the final product.

San Jose State University is teaching me beyond the technical aspects of a career I dream of.

San Jose State University is guiding me in the right direction in career and life.

What I am seeking for in my career is a balance between salary and enjoying my work.

I love writing copy.

I love money.

Money is a necessity and copywriting is my passion.

If I can get paid above average in Bay Area as a creative director, I would consider it as my dream achieved.

Student Trend Features

Questions:
1. Identify the trend in each story
2. Which story appeal to you more and why?
3. What is your favorite quote from each story? 

Example No. 1
1. Mobile Tickets
3. “They are mine and I can keep them forever if I wanted to,” Walker continued. “While it’s easier to use a mobile ticket, there’s no beauty in it.”

Example No. 2
1. Emotional Support Animal (ESA) and Service Animal (SA) 
3. Caring for an animal, gives the owner that much more responsibility when living life. “Bay reminds me that I can’t give up. Although we live at home with my parents, Bay is my dog,” Orellana said. “Being in charge of her reminds me that I have to stay healthy for her. Whether that is taking my medication or eating a meal, I know I have to keep going for her."

2. The mobile ticket story appealed to me more because I go to sports events and the electronic tickets makes peoples' lives easier. The mobile ticket story also presented both sides of the argument. Is mobile ticket better or paper ticket. In the ESA and SA's story, it was too emotional for me. I personally don't believe in needing emotional support from an animal. I had pets before and I understand the emotional support people get from their pets are great. I just think people should higher emotional intelligence to deal with their own emotions rather then using an animal for their own purpose. 

Friday, April 13, 2018

Japanese internment memorial

The Japanese Internment Memorial made of bronze spanning 12 feet long shows the history from the beginning of the Japanese internment to the end of the internment.

The story starts from the left side of the sculpture.

On the top left, there are seven paragraphs describing the immigration before the war.

Right below the paragraphs, there are 26 Japanese family symbols.

The story begins right after the paragraphs and the symbols.

There are three lines of barbed wires running across the sculpture.

Beneath the barbed wires, there are mountains.

The very first thing we see at the beginning of the story is the Taiyo Maru N.Y.K. Line.

Next to the boat is what seems like an immigration office where 15 Japanese women are walking across a bridge from the office to the dock.

Right below we see a glimpse of the Japanese immigrant's lives.

In a one-room house, there are women and children in the house dining.

Their shoes are left outside as they enter the house.

Beside the house, we see men in overalls carrying shovels inside the back of a truck.

In the next section on the right, there are two cars.

One car sitting there with a man peaking in.

The other car delivering boxes of fruits.

The women pick and organize the fruits in a different set of boxes.

There is a tent where kids play and adults rest.

There is a farm where man is escaping the land and women picks the vegetables off the ground.

Above the farm, there are two sumo wrestlers wrestling as a woman and a child makes mochi next to the wrestlers.

As the sculpture goes on there are two men in trench coat tapping on a shoulder of a Japanese immigrant who is kneeled on the ground.

One of the two men in trench coat carries a badge.

The next piece of the sculpture shows a family burning the Japanese flag as the father is about to throw a doll in the fire.

Two buses and two cars are surrounded by Japanese immigrants who are packed and ready to leave.

The facial expression of the Japanese immigrants shows the misery.

At the end of the sculpture on the right side writes "Executive Order No. 9066" followed by the description of the order.

Frank D. Roosevelt's name appears on the bottom right of the description.

Below Roosevelt's name is another set of 26 family symbols.

On the narrow side of the sculpture says "INSTRUCTIONS TO ALL PERSONS OF JAPANESE ANCESTRY Living in the following Area:"

Followed by a list of areas and list of instructions.

Below the instructions is a map of the West side of America and the locations of the camps as well as a list of the camp's names.

On the other side of the sculpture starts with "HYSTERIA OF WAR" on the left side followed by four paragraphs below.

Below the writing another 26 family symbols.

On this side of the sculpture begins as the Japanese immigrants are getting dropped off from the Hern Pacific train to their campsites.

Here families and friends are saying their goodbyes as some are dropped off and some are taken to a different location.

There is an American soldier with a rifle twice the size of the other people on the sculpture.

Above the train shows small one-room shacks where the Japanese immigrants lived.

American soldiers with rifles point and guide the Japanese immigrants to their specific areas.

The Japanese immigrants in the camp are building buildings for themselves as American soldiers stand on a tower and monitor the Japanese immigrants.

There is a shack without walls named Mess 24 where the Japanese immigrants eat on bleachers.

To the right of Mess 24 is another tower where American soldiers monitor.

On the right, we see six Japanese soldiers.

The soldiers are wearing a uniform and a helmet as they held a rifle close.

They were huddled up near a fire where they make soup.

Above the soldiers, hundreds of crosses cover the field.

Four men salute to the American flag a man is carrying

Group of children is studying on their desks and drawing.

Another group of children is outside playing baseball and volleyball.

Right below we see the Lincoln Memorial and Americans huddled up around hundreds of people around a desk.

The last of the figures show two Japanese immigrants bowing with each other as another man packs their car and others waving goodbye inside the internment camp.

On the very right side of the sculpture titled "CAMP LIFE AND POST-WAR" followed by five paragraphs of description.

Below the description is the last set of 26 Japanese family symbols.





Friday, April 6, 2018

My Obituary

Yoshi Wang, a former Apple employee and owner of Dreamland Boxing Training Center passed away at 80.

After a year-long fight against lung cancer, he decided it was time and died as he held his wife's hand.

A first-generation Asian American who came to the U.S. with his family for better lives and opportunities.

Wang was known for his generosity and humbleness who were liked by many people.

In his early years, he was seen as a failure among many.

Wang may not have had the talent but he had dedication.

His ambition to become a multimillionaire drove him in his early 20s to search for opportunities.

Just as he was searching for opportunities, he met his lifelong mentor George Bongco at Dreamland Boxing Training Center.

Bongco was a senior technical sourcer at Apple.

One night Wang was casually talking about the recent job he got at the Apple Store, Bongco took an interest in Wang.

As a sourcer, Bongco actively searched for candidates who can work beside him.

Bongco saw the fire in him as a boxer and believed that he would apply the same mentality as a sourcer.

Bongco offered Wang the opportunity to work with him if he completed his intensive month-long boot camp with Bongco.

Without hesitation, Wang agreed and finished the training.

Right after graduating from San Jose State University Wang had a full-time job as a technical sourcer at Apple.

Wang spent 30 years with Apple and became the VP sourcer at the age of 28.

Like Bongco, Wang mentored many throughout his career as a sourcer to give opportunities to others.

Wang became an owner of Dreamland Boxing Training Center at the age of 32.

Despite many suggesting to turn the gym into a for-profit organization, he kept the words of his predecessors to keep it a nonprofit organization for the community.

Beyond his accomplishments, his sense of humility was always felt with his warm smile.





Final feature resources

1. Aj Hoang. He is an e-cigarette user as well as tobacco and marijuana smoker. It would be interesting for me to ask what is the need for e-cigarette if he is already smoking tabacco and marijuana. 

2. Joey Brett. Brett does not smoke tabacco or marijuana. I would ask what got him into using e-cigarette.

3. Kimberly Su. Su used to smoke tobacco but decided to use e-cigarette. Su has since quit smoking tobacco and now smokes e-cigatette. 

4. Gian Luca Vandenburg. Vandenburg smokes both tobacco and e-cigarette. I would ask him why smoke both products. 

https://academic.eb.com/levels/collegiate/article/e-cigarette/544339

Sunday, April 1, 2018

Final feature trend feature ideas Submit Assignment

1. Electronic cigarettes/vaping products
     - AJ Hoang
     - Joey Brett
2. Marijuana legalization
     - Matt Daniel
     - Nate Azule
3. Protein powder among college students
     - Ernesto Rodriguez
     - Dane Murphy